← All work
02 · MEMBERSHIP · ACQUISITION
The session
we almost
skipped
Webinars were the main way new members joined. I traced where signups were dropping off and pushed for a Saturday session. It beat every other day.
Registrations+85%More people signed up.
Conversions+175%More members joined.
Revenue+200%More revenue from that session.
$1.5MMembership revenue added in 90 days from this one schedule change.
Before
and after
01
BeforeThursday was the weakest session. Saturday was about to be dropped.
AfterSaturday became the best day. Thursday came off the calendar.
Illustrative, not to scale.
One
MOVE
$1.5M in 90 days from one schedule change
The
funnel
02
Where the falloff was
What
changed
03
→Saturday became permanent
The skipped session turned into the best-performing day.
→The weakest day was retired
Thursday came off the schedule.
Next case study →Cutting CAC in half