I build
and grow
brands.
Lifecycle marketing, launches and reporting for DTC and membership businesses.
Nine years in marketing, five of them
at a fitness brand
that grew past $50M.
Selected
work
06 case studiesBuilt from zero
I owned lifecycle marketing and go-to-market operations while the company grew from under $1M the year before I joined to more than $50M in revenue.
FIRST RETENTION REPORTING EVER
Rebuilt the member pipelines and gave the team retention numbers every day, not only when someone asked.
Read case study →The session we
almost skipped
It replaced our weakest day for good and drove over $1.5M in 90 days.
Read case study →Cutting CAC in half
by making...
Plus SMS from 5.4% to 16.6% of revenue in seven weeks.
Read case study →career
timeline
08 roles
2025–26Director of Growth & OptimizationInvestor education membership
+
Ran the growth and retention systems: rebuilt the member pipelines, automated cancellations, refunds and renewals, and ran the webinar funnel.
2025DTC Growth ConsultantIndependent, DTC supplements
+
Unit economics, SMS and lifecycle work for a DTC supplements brand.
2024–25Director of Go-to-MarketDTC fitness brand
+
Owned the launch process for every product launch, restock and promotion across DTC, Amazon, paid and retail.
2022–24Director of EcommerceDTC fitness brand
+
Ran email, SMS, the app and the store, plus the scorecard, pricing models and testing programs behind them.
2020–22E-commerce ManagerDTC fitness brand
+
First marketing hire. Built email, SMS, reporting and the store from nothing.
2019–20Digital Marketing CoordinatorMarketing agency
+
Campaigns, SEO content and paid social for clients in healthcare, banking and e-commerce.
2018–19Marketing Content AssociateBiologics
+
Marketing content for a biologics company.
2014–15Social Media ManagerMarketing agency
+
Social media, content and SEO for small-business clients across 20+ industries.
Let's
connect
I'm in Meridian, Idaho, and open to remote. I like building things myself and figuring out why the numbers move.