We were barely texting our customers. I picked Attentive, then Postscript, negotiated the pricing, set up the tech and compliance, and grew the list. In 2024, SMS revenue jumped 63%, and every single month beat the year before.
SMS revenue, year over year+63%
2023
2024
Growth by month, 2024 vs 2023
JFMAMJJASOND
Up in all 12 months, not just the holidays. January nearly tripled.
142KNew subscribers in 2024
10.6MMessages sent in 2024
2.7%Conversion rate in 2024
channel growth
01
Built from nothing: a way to capture people, a list we could trust, automation handling the everyday sends, and campaigns saved for the moments that couldn’t wait.
A
Platforms.Attentive and Postscript. I set up both and negotiated what we paid.
B
Capture.Forms across the site, plus a landing page for every product drop, so launch traffic turned into subscribers.
C
Cadence.Every send planned on one calendar, around launches and sales.
Recreated. Flow is accurate, data is not shown.
growing the list
02
Product drops did double duty. Each one had its own landing page, so the people a launch brought in were still reachable for the next one. November, with Black Friday, added 31K subscribers in a single month.
142,847 New subscribers (2024)
One
EDGE
product drop SMS campaigns outperformed email
Built for the rush
03
SMS was built for moments that can’t wait: a drop going live, a sale about to end. November, with Black Friday, is where that showed up most.
Each month’s share of 2024 SMS revenue
33%
JFMAMJJASOND
A third of the year’s SMS revenue came in November.
What changed
04
→
From zero to a channel of its own
Its own platforms, list, flows and calendar, all built from scratch.
→
Growth that held all year
Up 63% overall, and ahead of 2023 in every month, not just the holidays.